A New Voice at The FUND for Lake George

January 6, 2014 (Lake George, New York) Jessica Rubin has joined The FUND for Lake George as Director of Development and Marketing, a new position established to help advance The FUND’s Legacy Strategy. Rubin brings experience in online communications and development from past positions at several notable Adirondack non-profits, including the Adirondack Museum and Silver Bay YMCA at Lake George. Her passion for conservation, past and present, is highlighted by her master’s degree in Public History, with an emphasis on environmental history, from SUNY Albany. She also holds a B.A. in Politics from UC Santa Cruz.
Rubin’s fresh perspectives on website management and social media will help The FUND build and sustain an expanding online presence. Her experience with non-profits and new media will be a major asset in promoting The FUND’s Legacy Strategy, a bold new generational commitment to protecting Lake George. The Legacy Strategy harnesses science as never before through The Jefferson Project at Lake George, The FUND’s groundbreaking collaboration with IBM and Rensselaer Polytechnic Institute. The multi-million dollar Jefferson Project fuses latest research, state-of-the-art technology, and strategic advocacy to reveal the problems facing Lake George and what it will take to solve them.
For Rubin, the greatest lure of The Jefferson Project is its potential to serve as a model for ecosystem monitoring and protection throughout the world. “I am thrilled to be joining an organization dedicated to making a difference for Lake George and to making this work an inspiring example for others to learn from and follow,” Rubin said.
“We are delighted to have Jessica joining us at this time of great promise for Lake George,” said Eric Siy, The FUND’s Executive Director. “Jessica brings a solid mix of talents and media savvy that will help ensure we succeed in safeguarding Lake George for the next generation, the driving purpose of The FUND’s Legacy Strategy,” Siy said. Rubin resides with her fiancé Sam Caldwell in Bolton Landing, his hometown.
The FUND for Lake George is a not-for-profit, privately funded organization dedicated to the protection of Lake George. Formed in 1980, the FUND applies a science-based approach to protection focused on Lake George water quality and the overall health of the Lake George watershed. The FUND pursues this mission through long-term scientific research, direct advocacy, and strategic partnerships with diverse public and private interests. The FUND sponsors the Lake George Waterkeeper among other programs on Lake George. The FUND for Lake George is managed by a Board of Trustees and maintains an office in Lake George.